New Product For The Hearing Impaired

I'm sure all of us remember a time when we were too "cool" to be seen with a certain person, or too "hip" to dress a certain way. Admit it. Some days vanity still wins out. Remember last week, when you ran through the house in a 50 mile per hour frenzy trying to get the house spotless to impress that client/date/mother-in-law. You get the picture. These human "flaws" transgress to many walks of life, including our health.

In fact, the "stigma of the hearing aid", often influenced by our vanity, is one of the biggest contributing factors affecting the hearing aid market of today. "The level of market penetration is extremely low and, over the last 15 years, has continually dropped despite significant advancements in technology and cosmetic appearance of today's hearing aids."* Huh? Translation: Over the last 15 years the number of people with a hearing impairment has increased, yet the number of new people purchasing hearing aids has not. In fact, out of 28 million Americans with a hearing loss, only 5.5 million own hearing aids. Of those, almost one million don't wear them.